14. Advertisement

　　I want to tell you an advertisement about a health product called

　　Naobaijin. It’s such a famous advertisement that almost everybody in China can

　　recite the lines of the advertisement.

　　The advertisement is very simple. An old couple tell us that they don’t

　　need any gift for the spring festival but naobaijin. It has been showed on TV

　　year after year, especially during the Spring Festival. In China, young people

　　are supposed to buy presents for the older generation during Chinese New Year,

　　but they usually don’t have many good choices except cigarette and wine. These

　　are not good for their health. Because Naobaijin is a very healthy gift for

　　older people, so it becomes popular. You would see it everywhere from newspapers

　　to internet.

　　A lot of people might feel tired of it, but I think it is a successful

　　advertisement although it is not creative. It’s simple to remember so everybody

　　knows this product now. It has drawn our attentions successfully and brought

　　fortune to the manufacturer.